Cooper Hewitt Smithsonian National Awards Lookbook, Story 6
Date
Credits
- Willoughby Design 7 Agency
- Ann Willoughby 8 Design Director
- Nicole Satterwhite 7 Designer
- Tad Carpenter Illustrator
- Lisa Carreu Copywriter
- Miscellaneous 3 Photographer
- Helix + Design Production Designer
Format
- Book 1098
Clients
Typefaces
Techniques
Dimensions
Printed Pages
Locations Made
- United States 1049
- Kansas City 6
- Kansas
- Missouri 10
Links
LIVE BLUE
We all remember the public and political debate that preceded the Affordable Care Act. It was a game changer for health insurance companies but confusing to the general public. The CEO of Blue Cross Blue Shield Kansas City reached out to Willoughby to help them reimagine an alternative service platform that would help customers navigate the numerous policy choices. The design solution was an inviting health-focused brand and retail store experience that engaged consumers with insurance options but also encouraged healthy living with free classes in wellness and on-site fitness activities. The Live Blue store, designed in collaboration with Helix Architects and the BCBS retail group, is an award-winning communal gathering place that focuses on wellness, information, and individual support to navigate the complex world of health insurance. Stores are located in Kansas City and Minneapolis.